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We are a Proud Values Based Business

The RuralScope Story 7/20

  • 13 November 2019
  • Author: Jo Eady
  • Number of views: 722
We are a Proud Values Based Business

We are so excited here at RuralScope.  We turn 20 years old in 2020.  We are celebrating by sharing 20 stories across 20 months.  These will include highlights, lowlights and learnings.  A unique insight into our development - personal and business for you.  Our aim is to share learnings to support others who live and work across rural Australia.   

This is our seventh story in the series.  It’s about the importance of values to drive success – personally and in business.  

For a few years in business – Ok in truth, for the first 5 years we swirled around doing work for clients that asked!   This saw us mainly working in agriculture but also in education, health, economic development, tourism and sport!  And if I am to tell the truth probs a few more sectors as well.  During this time we also facilitated projects in a private prison and a public hospital kitchen!


In one of our quarterly “check in” days where we meet as a team and reflect on what’s going well, what we are loving about what we do, what results / impact is going on and what is our vision /scope for the next 1 – 5 years,  I had a melt down!  I felt out of whack and if the truth be known out of control.  Although we had a growing and successful business it just didn’t feel right.  We talked about things like – doing too much, spreading ourselves too thin, not working as a true team and not knowing what we were all doing!  Mmm, pleased we could be honest and open about where things were at, but had to admit I wasn’t filled with joy and I knew something needed to change.

Luckily for me, around the same time, I completed a leadership program with the Institute for Women’s Leadership in California.  It was all about transformation and I knew this was what I needed and what our growing business needed.  My mentor was global leader Rayona Sharpnack and she had me on my toes from the get go.  It was here that I first learned about values and their importance on a personal and business level.  Values quickly became my new muse.  A key aha for me was about how core values can provide a guide for working out sectors to work in, identifying clients and projects to work on and how they show the world what a business stands for.  And for me it came down to feeling aligned between me as a person and RuralScope and being on purpose.  Once set (and this wasn’t the easiest process) my values and our values as a business created a solid platform for decision making, investment, recruitment, time management, collaboration and growth.

So, do you want to know what our business values are?  Drum roll please…….here they are;

Authenticity – We are true to ourselves and true to you.

Courageous integrity – we are honest. We do what’s right even in the face of adversity.  We choose courage over comfort.  

Accountability – We take responsibility for our work, results and impact.  We go the distance.

Humanity – We are about people – your spirit and potency.  We help you to know yourself and contribute truthfully.

Relevance – We believe in demonstrating relevance, we seek impact and are driven to make a difference for you, your business, your community and industry.

Success – We value long term relationships with you and being a partner to success.  

Working out your own values or that of a business is essential – I believe they drive your success, so until you do, you might find yourself swirling around for a while, I hope it’s not for years like I did.  

Key Learnings

“Values are the foundation of any successful life and business”.       

“Values are your very own guideposts to success  -  as leaders your values are always on show.”

“Do you know your core values?  If not, take time to work out your values for you and for your business, you’ll be glad you did.” 

Jo Eady

Jo EadyJo Eady

Jo Eady has been Director at RuralScope for almost 20 years. Her passion for helping people in agriculture and rural industries in all aspects of leadership flows through in the expert facilitation she provides.

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Full biography

Full biography

Jo Eady has been Director at RuralScope for almost 20 years. Her passion for helping people in agriculture and rural industries in all aspects of leadership flows through in the expert facilitation she provides. In addition, Jo is a strategist, coach and educator supporting individuals, groups, organisations and industries in the development of their people. Results include increased leadership and productivity via customised people capability plans. Jo is an optimist, avid reader and loves to travel. She enjoys playing tennis, gardening and cooking up a storm for family and friends.

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